Product Strategist · AI Realist

Rules, reality,
and the people
in between.

13 years in product — fintech, edtech, and my own dev shop. I specialize in regulatory-informed product strategy, competitive intelligence, and AI vendor evaluation — always with the customer's actual needs as the through-line, not an afterthought. I publish Read In to surface what vendors won't put in the deck. PMP certified. Zero tolerance for pitch deck theater.

Experience

13+

years in product

Certification

PMP

Project Mgmt. Professional

Base

ABQ

Albuquerque, NM

All issues on Substack →
02
Lending Tech · ML Underwriting

Zest AI: The Lending Intelligence Play (and Its Legal Baggage)

From ZestFinance to credit unions — the model, the lawsuits, and the market fit.

03
Coming soon

Interface.ai — next up

Subscribe to get the teardown the week it drops.

Rules first.
People always.

The best product decisions I've made live at the intersection of regulatory constraint and genuine member need. At Sunward Federal Credit Union, that means building strategy around compliance requirements while keeping the member experience front and center — not treating the two as competing priorities, but as the same problem viewed from different angles.

I map competitive landscapes, evaluate AI vendors against what members actually need, and publish the analysis that helps leaders make decisions that hold up — both in the boardroom and in the branch. Before Sunward: 7 years running my own dev shop, a program manager role shipping a mentorship platform in under 90 days, and a background in graphic design I treat as a professional edge.

Certification

PMP · Project Management Professional

Current role

Product Strategist · Sunward FCU

Newsletter

Read In · AI vendor intelligence for CU leaders

Strengths

Regulatory strategy · Competitive intelligence · Member-centered design

Edge

Graphic design + product strategy — rare combo

[01]

AI Vendor Evaluation

Independent teardowns of AI vendor claims — what's real, what's roadmap, and what's missing from the pitch deck. Evaluated against both regulatory constraints and genuine member impact, not just feature checklists.

[02]

Regulatory Product Strategy

Compliance requirements translated into product decisions that serve members, not just auditors. I build strategy where regulatory fluency and member-centered thinking reinforce each other — because they should.

[03]

Competitive Intelligence

Ongoing market analysis and fintech landscape mapping for credit unions navigating AI adoption. I read the fine print, the SEC filings, and the member forums — and tell you what it means for the people you serve.

Working with credit unions on AI strategy, vendor evaluation, or member-centered product roadmaps? Let's talk about what you're building.

Stay ahead of the strategic curve.

Practitioner teardowns on AI vendors and fintech platforms — delivered to your inbox. No pitch deck theater. Written for the leaders who have to make the call.