Current role

Product Strategist

Sunward Federal Credit Union

2023 — Present

Albuquerque, NM

Driving product strategy at the intersection of regulatory requirements and member need — translating compliance complexity into decisions that serve real people, not just auditors. Competitive intelligence, AI vendor evaluation, and requirements-based product development for a federally chartered credit union.

  • Member-centered regulatory strategy — building around compliance requirements while keeping the member experience as the measure of success
  • Ongoing competitive intelligence on fintech entrants, AI vendors, and market shifts — synthesized into actionable strategy for leadership
  • Evaluating AI vendor claims against both regulatory constraints and genuine member impact — not just feature checklists or demo environments
  • Translating complex requirements and regulations into product decisions members can actually feel
  • Launched a Bank On certified account — 10,000 members enrolled in 7 months
  • Publishing Read In, an AI vendor intelligence newsletter for VP-level credit union leaders
Edtech · Nonprofit

Program / Product Manager

Great Minds in STEM

2020 — 2023

Remote

Program and product management for a national STEM nonprofit. Led digital platform strategy and cross-functional delivery with a consistent focus on the end user — the student, the mentor, the member.

  • Shipped a cloud-based mentorship platform in under 90 days — concept to production
  • Identified core UX insight: relationships stalled when conversation topics ran out — redesigned the product around actual user behavior, not assumed behavior
  • Led cross-functional teams across engineering, design, and program delivery
  • Managed vendor relationships, sprint cycles, and executive stakeholder reporting
Founder · 7 years

Owner / Product Director

Done Development

2012 — 2019

Albuquerque, NM

Founded and operated a custom web and mobile development agency. Led product strategy, client relationships, and end-to-end delivery — always with the end user's experience as the quality bar, not just the spec sheet.

  • Built and led a full-service product team across design, engineering, and project management
  • Delivered custom web and mobile applications across fintech, healthcare, and retail verticals
  • Owned the full product lifecycle: discovery, design, development, QA, launch, and iteration
  • Graphic design and marketing background applied directly to deliverable quality — a rare differentiator that elevated client outcomes without adding headcount
  • Regulatory strategy that serves members — translating compliance requirements into product decisions that work for real people, not just regulators
  • 10,000 members enrolled in a Bank On certified account within 7 months of launch
  • Sub-90-day delivery of a cloud-based mentorship platform from kickoff to production
  • Ongoing competitive intelligence practice covering AI vendors, fintech entrants, and credit union market dynamics
  • Founded and ran a custom dev shop for 7 years — delivered across fintech, healthcare, and retail
  • Rare hybrid of product strategy + graphic design — polished deliverables without a separate designer
  • Author of Read In — practitioner AI vendor intelligence for credit union VPs

Certification

Active

PMP

Project Management Professional · Project Management Institute

Skills

// strategy

Member-centered design Regulatory strategy Competitive intel AI vendor eval Market analysis GTM

// product

Roadmap design Discovery Agile / Scrum Stakeholder mgmt Vendor evaluation

// domain

Fintech Credit unions Lending Edtech Web / mobile

// craft

Graphic design Brand strategy Technical writing Newsletter publishing

Publishing

Substack · Active

Read In

AI vendor intelligence for VP-level credit union leaders. Practitioner teardowns on what pitch decks omit — and what members actually need.

Education

Applied arts

Graphic Design & Marketing

Integrated directly into product, consulting, and publishing work as a professional differentiator.

Status Open to select consulting engagements
Location Albuquerque, NM · Remote-friendly
Updated 2025